With the iPhone Awards (http://getprismatic.com/story/1402674678322?utm_medium=email ) announced recently. You can see that it is the person behind that makes pictures and not the camera … Camera is a near tool …

Recently we were at a shoot covering the installation of the deity and opening of a new temple, unlike the challenge that we face in a regular shoot i.e trying to get that perfect frame while we battling zillion photographers asking your subjects to forget the ritual and pose… this time around it was different…

The sanctity of the place and rituals was top priority, and we were not allowed to step into the perimeter.

However, here was this group of Purohits who while they walked around chanting and performing the rituals they were the official photographers and videographers…. shooting with TAB, DLSR and iPhone…

What was even interesting was the head priest commenting that he is giving live updates to his groups in US via WhatsApp….iphone post2 iphone post 1

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